Arbortrek Canopy Adventures prior website initially was developed on Joomla. The site was outdated and became troublesome to maintain with advancements in the digital world. Because of the location Smugglers’ Notch Resort and visually stunning nature of the outdoor adventure industry, visual content was crucial in the development of the site. The new site is more robust when it comes to imagery; prominent video backgrounds is a significant differentiator from the previous iteration of the website. This comprehensive website features over 20 informational pages.
Additionally, there have also been multiple landing pages developed for holidays and promotional events. The easy to use dropdown menus makes it easy for the user to locate the proper content — a critical component for a company that has extensive participant requirements and policies. The overall composition is user-friendly, visually stunning, and extremely informational.
